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This Product is: Natural. Gluten free. Vegan. Halal. New great taste. 10 Profits to charity. Doing good everyday. EST 1970. Clinically proven rapid relief in 1 minute (b). Enamel safe whitening builds an arginine + calcium* shield. No animal testing, SLS, artificial flavors, sweeteners or dyes. We've combined scientific know-how and naturally sourced and derived ingredients to make products that are good for you since 1970. We've got big goals to help combat climate change and social inequities, which is why we donate to non-profit organizations that focus on climate change, health and well-being and disaster relief. Calcium carbonate mineral-derived. Arginine plant-based. Calcium Carbonate Arginine work together to form a calcium-rich layer that seals open nerve channels, providing long-lasting pain relief**. (b) For rapid relief, apply the product directly to the sensitive tooth with fingertip and gently massage for 1 minute. Use as needed, up to twice per day or as recommended by a dental professional. Safe if swallowed after direct application. **Lasting sensitivity relief based on continuous use. www.tomsofmaine.com. SmartLabel app enabled. Certified B Corporation. 10% profits to charity. Do good everyday with Tom's. Certified good guys. Learn more at bcorporation.net. 100% recycled paperboard. Recyclable tube. Your community may not yet accept tubes for recycling. Check locally. Learn more at tomsofmaine.com/recyclable-tube. Not tested on animals. PeTA: Animal test-free. The first of its kind recycle tube. Your community may not yet accept tubes for recycling. Check locally. Learn more at tomsofmaine.com/recyclable-tube. We've combined scientific know-how and naturally sourced and derived ingredients to make products that are good for you since 1970. We've got big goals to help combat climate change and social inequities, which is why we donate to non-profit organizations that focus on climate change, health and well-being and disaster relief. To learn more about our mission, rigorous ingredient and packaging standards, and what natural means at Tom's, go to www.tomsofmaine.com. Thoughtfully blended & packaged in the USA with US & globally sourced ingredients.