Since 1970. With aloe vera. No added fragrance. Triple milled. No artificial fragrance. No parabens. Our triple milled soap is precisely formulated to be gently on skin, while maintaining your skin's natural moisture. Unlike the conventional soaps that use animal tallow or synthetic detergents, it's made only with naturally derived ingredients, including aloe vera and Rainforest Alliance Certified palm oil. Hypoallergenic. What makes a product natural and good? At Tom's, it includes how we make it. Cruelty free no animal testing or animal ingredients. IPS. We share every ingredient, its purpose, and its source at www.tomsofmaine.com. Sustainable practices are a priority in every aspect of our business. We strive to maximize recycled content and recyclability of our packaging. No artificial colors, flavors, fragrance, or preservatives. 5% (12 days) of employee time to volunteering. 10% of profits to human and environmental goodness. www.tomsofmaine.com. Learn more about our stewardship model and what natural means for Tom's of Maine ingredients and their processing at: www,tomsofmaine.com. Label printed with water-based inks on 100% post consumer recycled paper. No animal testing. Rainforest Alliance Certified palm oil.