Whole grain toasted oat cereal. No artificial flavors, colors or preservatives. Per 1 Cup Serving: 120 calories; 0 g sat fat (0% DV); 115 mg sodium (5% DV); 6 g sugar. Whole Grain: 16 g or more per serving. Eat 48 g or more of whole grains daily. WholeGrainsCouncil.org. 33% less sugar (than leading brands). See side and back panel for nutritional information. Now more powerful antioxidants! Sun activated antioxidants. More free radical protection. More natural plant fiber. Slows sugar absorption. First cereal to contain amazing onyx! We grow onyx sorghum in the West Texas sun. The market it gets, the healthier it becomes. What is Onyx? All natural new sorghum grain developed by Texas A&M University, based on ancient black and hi-tannin sorghum varieties that, together in one plant, contain a more powerful combination of antioxidants that combat a whole spectrum of free radical threats to our bodies (see side panel for information). More comprehensive than many berries, fruits and vegetables. Onyx can also help slow sugar absorption in our gut with its unique composition and natural fiber that grows as the plant grows. What are free radicals? Free radicals are created by our bodies during digestion and metabolism and from such outside sources as UV light radiation, engine exhaust, second hand smoke, etc. Onyx has been lab tested and found to beeffective against multiple free radical threats. Antioxidants' job are to help block these free radical attacks. Is grain berry fiber more effective than other brands? Whole grain cereals like grain berry contain their own natural fiber, not added fiber from outside sources. In addition to whole grain oats and wheat, each Grain Berry Cereal contains whole grain onyx. The combination of whole wheat and whole grain oats plus whole grain onyx, provide a fiber balance of soluble and insoluble dietary fiber so very important to health. And don't forget the grain berry sugar story! Each grain berry cereal contains less sugar than other brands. Plus our whole grain blend with onyx sorghum can help slow the absorbance of sugar into the blood stream. Check out www.grainberry.com. I'm proud to offer this delicious and remarkable cereal to you and your Family! Bob Harris. Bob Harris, President, Grain Berry Mills. www.grainberry.com. For recipes and more, visit us at www.grainberry.com. Grain Berry Cereals with Amazing Onyx.